Roland Jones - Standing Up & Standing Out

Excerpts From "Standing Up & Standing Out"

WAS RAY KROC A RACIST?

Bottom line, I don't think Mr. Kroc thought much about race. That, and his early 20th century upbringing, best accounts for blunders like the Paul Harvey speech and the Nixon campaign contribution, which showed his ignorance of racial sensitivities. But it also goes to the heart of the man I knew. His "race" as his business. He loved McDonald's and all the people who were part of it. Whatever position a person held in the company, Mr. Kroc expected them to work hard, perform with competence, put the customer first, and most important, be loyal to McDonald's mission and standards—just what he expected of himself.

Yes, he could be insensitive and temperamental. But racist? All my life, I've dealt with racial prejudice in its many forms. I believe that racism is a conscious decision. For an adult to act on the assumption that his own group is superior to any other group is a deliberate choice. The Ray Kroc I knew had his share of flaws, as we all do, but racism wasn't one of them.

TABLE OF CONTENTS
Acknowledgements		i
Foreword by R. Lee Dunham		vi
Introduction		ix
Chapter 1	Almost Everything You Need to Know	1
Chapter 2	The Business of Learning	23
Chapter 3	Mapping Out a New Course	39
Chapter 4	The Bottom Line Is Service	56
Chapter 5	Out of the Frying Pan and Into the Fire	80
Chapter 6	Moving Up the Ladder	105
Chapter 7	Turning New Corners	154
Chapter 8	Keeping Good Company	181
Chapter 9	Step Up, Step Back, Step Aside?	219
Chapter 10	Taking It Nationwide	249
Chapter 11	Bringing the Lessons Home	287
Chapter 12	Expansion on the Front Burner	334
Chapter 13	Still Making Waves	355
Epilogue		380

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